TikTok had a challenge: How do they attract older users to the platform? We were tasked with coming up with a simple concept that communicated to users that regardless of their age, there is something on the site that will appeal to them.
We came up with a concept that would speak to everyone based on interests.
We also created a sticker pack that features popular vernacular used in multiple decades, and made them available to everyone to incite usage across generations.