about
During college, I studied computer engineering, finance and statistics at the University of Pennsylvania and Boston College. Upon graduation, I transitioned into financial analysis for a valuation consulting firm in Philadelphia, PA. I moved out west to join a startup as a Supervising Financial Valuation and Real Estate Analyst and IT Specialist. After helping build the firm from the ground up, and spearheading high profile cases including E. Pierce Marshall v Anna Nicole Smith and MMAR v Dow Jones (Wall Street Journal) I jumped over to the right side of my brain to write screenplays and shoot films.
Eventually I co-wrote, directed and produced an independent film, and sold a screenplay entitled, "The Fourth Horseman" to Intrepid Pictures. I signed an if/come deal with Warner Horizon for my pilot, “The Washing Machine” which I pitched to pay cable and premium content channels. Soon after, I developed “The Honey Badger” with Juvee Productions. Simultaneously, I began working with Untitled, an LA production company, writing commercial treatments and helping develop long-and short-form branded television projects, which led to me directing several spots.
Since then, I’ve had the privilege of working with some of the world’s most recognized brands, including SiriusXM | Pandora, Amazon, TikTok, Warner Bros., Netflix and Apple. These experiences have honed my ability to craft compelling, multichannel brand narratives and product experiences that deliver measurable business results.
Here are a few key highlights from my experience:
Brand Strategy and Marketing: Developed and executed comprehensive strategies for brands such as Google, Netapp, Amazon, TikTok, and Warner Bros., KPMG, resulting in a 30% increase in year-over-year engagement and a 25% improvement in customer retention within the first year of campaign execution. I’ve led both brand repositioning and new market launches, driving brand awareness and establishing deeper consumer connections.
Creative Direction: Spearheaded global campaigns for SiriusXM | Pandora, Live Nation, NetApp and Nissan resulting in a 40% increase in revenue from new markets and a 15% growth in market share. I have consistently optimized digital and experiential marketing efforts to produce high-impact, cross-channel campaigns that engage audiences and exceed revenue goals.
Cross-functional Digital Executions: I have extensive experience with end-to-end web and product development, from initial concept and strategy to execution, analysis and testing. With a focus on data-driven decision-making, I’ve utilized A/B testing, polling, user testing and analytics to improve user acquisition, engagement and overall KPIs.